Victory
We worked with Polaris Industries and Victory Motorcycle for many years and created hundreds of award winning, highly profitable direct marketing campaigns during that time. New leadership at Polaris brought in their own resources (as they often do) and it's been a while since we've had an opportunity to work with one of our favorite brands. In 2014 we were given an opportunity to flex our 'attitude muscles' to breath life into this Victory Motorcycle direct mail campaign. We also performed a post analysis on the campaign to provide Polaris critical intel on the effect of competitive brand ownership on Victory Motorcycle model preference. Here's hoping that a decision maker at Polaris discovers this work and says, "Who did this?" Followed by, "Get them on the phone!"
Inside Spread